Influence 101

The Edelman Survey and Karen Keller’s Reaction

An interesting new study on influence was recently conducted on the topics of trust and influence by the Edelman group.

In this study, the global population was divided into two groups.

1) The INFORMED Public

15% of the Global Population

• They are the top 25% earners in their age group in their country
• College Educated
• Report significant consumption of engagement of business news

2) The MASS Population

The rest of the 85% of the global population not included in the INFORMED Public.

We often use our words to influence others, but how does nonverbal communication convey meaning in regards to influence?

A recent study reveals that 75% of emotional meaning is carried via nonverbal channels. In fact, when the nonverbal and verbal channels send contradictory messages, people assign more weight to nonverbal cues.

The Ability to Influence Others is THE Key Measure of Executive Ability.

If you are an executive or provide executive coaching, you know the executive role requires moving to a new level of leadership. The executive must stop merely doing the needed tasks at hand and shift to overseeing and leading those who must actually do these tasks. Whereas once the aptitude to do the task was most important, now the successful executive must be able to influence others to accomplish what is needed. In fact, doing the actual tasks can be one of the worst expenditures of time and energy an executive can spend. In this way, influence is KEY to growing as an executive.

But How Do We Measure and Grow an Executive’s Ability to Influence Others?

For years, we had to measure influence aptitudes by gut and anecdotal observation. As a student of influence, I have spent 20 years of my life working to change this. The Karen Keller Institute was created for this purpose. In our research, we were able to determine seven key traits that compose influence, and the degree in which each trait is developed provided an objective view of one’s influence abilities, which  we call the Seven Influence Traits™. We then set about to create the first, scientifically-backed test to measure one’s ability to influence others. Pioneered at Clemson University’s prestigious business graduate school, this instrument is called the Keller Influence Indicator^® (or KII^®).

With the KII^®, executives and executive coaches may now establish a clear, numeric benchmark measurement of a person’s ability to exert influence. The KII is dynamic, allowing it to provide a real time measurement; therefore, one’s increased abilities to influence could be measured and tracked over time. 

Two thousand and fifteen was a great year at the Keller Influence Institute. We created the Keller Influence Indicator® Partner Program, provided a complimentary trial version of the KII® and launched our redesigned website.

We also enjoyed a dramatic increase in our readership. Our articles are designed not only to help you increase your influence potential, but also include practical action steps to help you grow as a leader and influencer. The articles listed below resonated most with our readers.

The Ten Most Read Articles on Karen-Keller.com of 2015

Two thousand and fifteen was a great year at the Keller Influence Institute. We created the Keller Influence Indicator® Partner Program, provided a complimentary trial version of the KII® and launched our redesigned website.

We also enjoyed a dramatic increase in our readership. Our articles are designed not only to help you increase your influence potential, but also include practical action steps to help you grow as a leader and influencer. The articles listed below resonated most with our readers.

The Ten Most Read Articles on Karen-Keller.com of 2015

The Karen Keller Institute exists to help people measure and to grow their influence. I thought it would be fun to put together a list of the Top Influencers of 2015. If Time and Forbes do it, why not us? Here are some of the Top Influencers of 2015 we have aggregated to make our own list.

The new person, “Phil,” strides into the conference room confident he has an idea to improve the last sales quarter for the company. Phil was brought in to turn things around; he conducted research and even used this strategy on a similar product with his last company. His presentation goes smoothly; at the conclusion, he sits down waiting for the buzz of excitement and input from others on how to ramp up the strategy. Instead, there is silence.  Finally someone speaks up and says, “Phil, that’s some plan you have put together, but I don’t know that it will work here.

If you want to be viewed as charismatic, you need to be quick on your feet according to a new psychological study just published. With practice you CAN learn to think and to respond more quickly. Doing so will raise the perception that you are much more charismatic in others’ eyes. And as we have discussed, charisma is necessary for leadership and influencing others. 

Watch & listen to discover how you can become a more influential leader and/or help to develop the leaders around you. In this week's BLAB episode we take a look at EMPOWERING, TRUSTWORTHINESS & LIKABILITY!

Watch & listen to discover how you can become a more influential leader and/or help to develop the leaders around you. In this week's BLAB episode we take a look at COURAGE & PASSION.